In Canada, distracted driving is a major concern. Distracted driving is the number one cause of collisions and crashes on today’s roads. The use of technology (apps) and reading while operating a motor vehicle can be considered a complex distraction. Opening an App or sending a text or reading a text takes a driver’s eyes off the road. Texting requires a driver’s mental attention, taking our mind away from driving. Technology while driving is also dangerous because it takes your eyes off the road and your hands off the wheel and your mind off the task of driving. Despite continued efforts to make drivers aware of the dangers associated with distracted driving, motorists continue to engage in distracted driving behavior at alarming rates. At “Sober Girls Designated Drivers Vancouver BC” we are elaborating about the real problems of distracted driving in the industry of transportation. Sudden braking due to a distraction while driving impacts the flow of traffic by 15 to 20 cars; which causes cars to all compound behind you increasing the likelihood of a rear-ender, this is all because one person is distracted. Being stopped at a red light is no excuse to use your handset, unless your vehicle is pulled off the roadway or you’re calling 911. Despite the growing awareness, media coverage, accidents and fatalities from distracted driving, we have seen a steady trend in designated driver/ driving companies with poor attitudes towards distracted driving; hence insisting their drivers use apps that beep or buzz and cause distractions or asking drivers to use their physical handset. The designated driving industries approach to managing distracted driving needs change. What has changed for “Sober Girls Designated Drivers Vancouver BC”is our process in how we manage our driver’s time and our quality assurance measures; our technology is one of a kind which is designed in a fashion that will never distract our drivers.